Baby Boomer Literature – A New Genre?

Last week, I read an article on Boomer Cafe called “Author Claude Nougat Knows the Next Trend in Publishing”.

Boomer Cafe.. it’s your place is a site that explores issues which affect people of the BB generation. You can find informative articles about financial management, health issues, trends, retirement topics and lots of other interesting subject matter, and they welcome contributions from readers too.

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The article header says:

“Almost since we reached middle age, advertisers and marketers have sold us short. They said we no longer represented the demographic they were looking for. Well, we’ve got news for them: baby boomers are the biggest, richest demographic in the world today. Author Claude Nougat already knew that, and has begun to promote books written specifically for, and about, baby boomers. She says, it’s the next phenomenon in publishing.”

Coincidental. I had been thinking about pitching Boomer Cafe to do a guest post of my own. But I didn’t have to do that, because Ms. Nougat did it first. I have been talking about this for a long time myself, so I was very glad to read it and discover others were thinking the same way.

In the article, there is a link to a Goodreads Group specifically for BB authors which promotes nothing but BB Lit. YEAH! It took me eleven seconds to sign up for the group and comment. All you readers who are BB authors, you need to check this out! You are not alone. Help is on the way.

Here is the Goodreads group and this link is also in Claude’s article.

Since that article was published, it was picked up by the Passive Voice. It attracted some, shall we say, negative attention. Here are a sampling of some of those not-so-nice remarks:

”As for many baby boomer novels being published, last time I pitched one I can’t remember if the agent guffawed or gagged.”

“There are, Lord knows, some Baby Boomers out there who are so self-absorbed that they think the sole function of popular culture is to chronicle their every whim and eructation.”

“To come to such a conclusion does indeed require the assumption that whatever stage of life the Baby Boomers are going through at a given moment, the paramount purpose of popular culture is to record it.”

“The bottom line is: Old people just aren’t very interesting (I know, I am 65).”

And later, the article was picked up by Kindle Nation Daily. This site didn’t generate much negativity. Most of the commenters felt it was a great idea and many listed books they have written. Some interesting titles: “Bastard Husband: A Love Story”, “Sex, Lies & Hot Tubs” and “The Old Guy Rules”.

Naturally there are going to be a huge cross-section of people who don’t want to see this, especially those who have it in for our generation, that we are all a bunch of selfish, it’s-all-about-me, self-centered crybabies. If you don’t believe me, google “baby boomers suck” and see what you get. We are blamed for everything from the financial crisis to the current political situation to the high medical costs. We are responsible for taking younger people’s jobs because we won’t die off soon enough. We are aiding in the demise of the world and causing the earth to warm by our conspicuous consumerism.

This is disconcerting, that as a generation we are viewed that way. Personally, I have always been rather pleased to be part of a world-changing group of people. We were sought after, and marketed to when we were younger, but now, not so much. A while back I bitched about NBC taking Harry’s Law off the air. Their reasoning was, we’re old, we’re stuck in the past, we don’t switch brands, we don’t buy enough stuff. All crap, of course, but it appears we, as a generation, have outlived our appeal to advertisers.

Still, there is strength in our sheer numbers, 79 million being one of the more popular counts. It’s decreasing daily, of course, as we die off (although not fast enough for some). If only a portion of this group is interested in reading novels about people their own age, that is still a sizeable market.

The oldest of us are beginning to retire. I did. Gave up the Corporate Hell Life in order to do what I wanted to do. In the coming years, people will retire in great numbers, and with retirement comes leisure, and with leisure comes more time to read.

Baby Boomers Do Not Suck. We are still cool and we will rock our nursing homes. And we’ll still be reading.

It’s about time we had an official Baby Boomer Literature genre.

Rock 'n Read

Rock ‘n Read

Photo courtesy of Microsoft Clipart